I heartily laughed while doing some course reading for a New Product Managment course.
Specifically, when I came across the term 'Consumer sacrifice gaps' the point where every customer varies in his/ her uniqueness in terms of what they need in/ from a product and what actually is out there.
Really, consumer sacrifice?
Surely am quite reserved about mass customization, and prefer retaining the uniqueness that makes each of us so different and gets reflected in all the stuff/ products we use.
"I can be affected by what happens to me; I refuse to be reduced by it"
After note: People mostly interpret things the way 'they' hear it, not the way 'you' intended for it to be heard. (To float some not- required jargon, its called confirmation bias, in behavioral economics). So, I often happen to be at the receiving helm, like you might find yourself...
The thought for me (and you, if you agree with me) is that such things will alter you and me, but we need to be strong enough to shrug it off, making sure it doesn't 'reduce us'.
And though this might seem trivial, these trivialities go a long mile in shaping you. Not just those once-in-a-lifetime, topsy turvy happenings. Isn't that how collective culture gets formed, bit by bit, chisel by chisel?